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Detail zboží

Jak získávat přátele a působit na lidi (modrá obálka)
Jak získávat přátele a působit na lidi (modrá obálka)

Autor: Dale Carnegie
Stran: 261
Vydal: Beta 002001
Rok: 2008
Překlad: Svatoslav Gosman
ISBN: 80-7306-051-5

Sleva: 7 %
Cena po slevě:
232,- Kč


Běžná cena:
249,- Kč

přidat do košíku Koupit

Popis: S pomocí této knihy vybřednete
ze zaběhlých rutinních postupů,
budou vás napadat neotřelé
myšlenky, získáte nové představy
a ambice a hlavně získáte
snadno a rychle nové přátele.

Kniha obsahuje 4 části:

1. Základní způsoby jednání s lidmi
2. Jak se stát oblíbeným
3. Jak získat druhé na svou stranu
4. Jak být skutečnou vůdčí osobností.




Dodatečné informace: Životopis a zásady úspěchu (anglicky): Dale Breckenridge Carnegie (originally Carnagey until 1922 and possibly somewhat later) (November 24, 1888 – November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. He was the author of How to Win Friends and Influence People, first published in 1936, a massive bestseller that remains popular today. He also wrote a biography of Abraham Lincoln, titled Lincoln the Unknown, as well as several other books. Carnegie was an early proponent of what is now called responsibility assumption, although this only appears minutely in his written work. One of the core ideas in his books is that it is possible to change other people's behavior by changing one's reaction to them. Born in 1888 in Maryville, Missouri, Carnegie was a poor farmer's boy, the second son of James William Carnagey (b. Indiana, February 1852 – living 1910) and wife Amanda Elizabeth Harbison (b. Missouri, February 1858 – living 1910). In his teens, though still having to get up at 4 a.m. every day to milk his parents' cows, he managed to get educated at the State Teacher's College in Warrensburg. His first job after college was selling correspondence courses to ranchers; then he moved on to selling bacon, soap and lard for Armour & Company. He was successful to the point of making his sales territory of South Omaha, Nebraska the national leader for the firm. After saving $500, Carnegie quit sales in 1911 in order to pursue a lifelong dream of becoming a Chautauqua lecturer. He ended up instead attending the American Academy of Dramatic Arts in New York, but found little success as an actor, though it is written that he played the role of Dr. Hartley in a road show of Polly of the Circus. When the production ended, he returned to New York, unemployed, nearly broke, and living at the YMCA on 125th Street. It was there that he got the idea to teach public speaking, and he persuaded the "Y" manager to allow him to instruct a class in return for 80% of the net proceeds. In his first session, he had run out of material; improvising, he suggested that students speak about "something that made them angry", and discovered that the technique made speakers unafraid to address a public audience. From this 1912 debut, the Dale Carnegie Course evolved. Carnegie had tapped into the average American's desire to have more self-confidence, and by 1914, he was earning $500 - the equivalent of nearly $10,000 now - every week. Perhaps one of Carnegie’s most successful marketing moves was to change the spelling of his last name from “Carnagey” to Carnegie, at a time when Andrew Carnegie (unrelated) was a widely revered and recognized name. By 1916, Dale was able to rent Carnegie Hall itself for a lecture to a packed house. Carnegie's first collection of his writings was Public Speaking: a Practical Course for Business Men (1926), later entitled Public Speaking and Influencing Men in Business (1932). His crowning achievement, however, was when Simon & Schuster published How to Win Friends and Influence People. The book was a bestseller from its debut in 1937, in its 17th printing within a few months. By the time of Carnegie's death, the book had sold five million copies in 31 languages, and there had been 450,000 graduates of his Dale Carnegie Institute. It has been stated in the book that he had critiqued over 150,000 speeches in his participation of the adult education movement of the time. During World War I he served in the U.S. Army. His first marriage ended in divorce in 1931. On November 5, 1944, in Tulsa, Oklahoma, he married Dorothy Price Vanderpool, who also had been divorced. Vanderpool had two daughters; Rosemary, from her first marriage, and Donna Dale from their marriage together. Carnegie died at Forest Hills, New York, and was buried in the Belton, Cass County, Missouri cemetery. The official biography from Dale Carnegie & Associates, Inc. states that he died of Hodgkin's disease on November 1, 1955. The Dale Carnegie Course is a program for businesses based on Carnegie's teachings used worldwide. It was founded in 1912 and is represented in over 75 countries. Over 8 million people have completed Dale Carnegie Training. Through a proprietary process that uses team dynamics and intra-group activities, the course will help you master the capabilities demanded in today’s tough business environment. You’ll learn to strengthen interpersonal relations, manage stress and handle fast-changing workplace conditions. You’ll be better equipped to perform as a persuasive communicator, creative problemsolver and focused leader. And you’ll develop a take charge attitude that allows you to initiate with confidence and enthusiasm. In short, the course will power you to move far beyond your comfort zone as you stretch for and attain ambitious new goals. It will also teach you the 5 Drivers of Success:  Build Greater Self-Confidence  Strengthen People Skills  Enhance Communication Skills  Develop Leadership Skills  Reduce Stress and Improve our Attitude Dale Carnegie Training research has identified the key attributes that distinguish top performers. These attributes have been incorporated into a process that coaches you through a four-phase continuous improvement cycle. The training emphasizes the principles of success and shows you how to put them into action every day. At the end of the program you’ll have a solid foundation on which to build lifelong professional growth and performance improvement. 1. Build Greater Self-Confidence In a world where risk, challenge, competition, and change go hand-in-hand, self-confidence is the competitive edge. You will build your confidence and stretch your comfort zone (the area in which you are most comfortable operating). Stretching your comfort zone is important because outside of this zone is where your greatest opportunities are waiting. Throughout the program, you will work to expand your comfort zone with the positive support of your trainer. 2. Strengthen People Skills People skills are an essential ingredient for professional and personal success. In The Dale Carnegie Course you will focus on the skills that will help you make a positive impression on others. You will learn how to win enthusiastic cooperation instead of mere compliance, turn a "No" into a "Yes", and be diplomatic under pressure. Because the program focuses on your own vision of success, you will choose the relationships you want to improve in your professional life. Throughout the process you will put your new skills to work where it counts – outside the classroom in your professional life. 3. Enhance Communication Skills Every session of The Dale Carnegie Course provides an opportunity to participate in stimulating exercises that will build and reinforce the skills you need to communicate powerfully and effectively. These exercises are varied, challenging, and enjoyable. You will improve your ability to think on your feet and better express your thoughts, ideas, and feelings. Whether in front of a large group, a small meeting, or one on one, you will learn the formula for becoming a more effective, convincing, and interesting presenter. More important, you will discover how becoming an effective listener will make you a better communicator. 4. Develop Leadership Skills Leadership is about the ability to motivate and inspire people from a variety of backgrounds to a higher level of performance. You will polish the skills that will help you to be more flexible, ent husiastic, open, and approachable. With leadership skills, you will soon gain enthusiastic cooperation from others, enabling you and your organization to be more productive. 5. Improve Our Attitude The ability to face challenging situations with a constructive attitude is a determining success factor for all of us. The course will teach you skills to help you reduce worry, stress, and tension so that you can maintain a more optimistic approach to your professional and personal life. You will be more focused and directed as you learn to set clear, specific goals; avoid procrastination; confront and solve problems with a more positive attitude.

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